At It's Complicated, we work with therapists across the world — some are individuals (B2C), while most run their own businesses (B2B). Since we serve both, and operate across different countries, our subscription pricing is VAT-exclusive by default, which allows us to clearly advertise the true cost of the service upfront.
How VAT-exclusive pricing works
All prices on our website are listed excluding VAT. When you reach the checkout page, we calculate and apply VAT based on your country and business status. If you're in Germany or you're a consumer in the EU without a VAT ID (B2C), VAT will be added to your subscription price at the local applicable rate. If you're in the EU and are a business customer (B2B) with a valid VAT ID, no VAT is added to your subscription (reverse charge applies). If you're outside the EU, VAT usually does not apply and will not be added to your subscription price. This way, you're only paying VAT if you're legally required to - nothing more.
When you checkout for the first time, you will be asked if you are purchasing this subscription as a business. If this applies to you, simply check this box and provide a valid VAT ID, which will remove the VAT amount from your invoice and apply a reverse charge.
If you are already on an active subscription and would like to provide your VAT ID and the reverse charge on future invoices, simply go to the subscription settings area of your dashboard by following this link https://complicated.life/dashboard/home/settings/subscription and update your billing details by clicking on the "Go to Stripe customer portal" CTA. Once there, you will be able to provide your VAT ID.